Server-Side Affiliate Tracking Implementation
Complete guide to implementing server-side affiliate tracking. Netlify Functions, Vercel Edge Functions, and AWS Lambda examples.
Why Server-Side Tracking?
Server-side affiliate tracking offers several advantages over client-side tracking:
- Privacy-Friendly: Works without cookies, compliant with privacy regulations
- More Reliable: Not blocked by ad blockers or privacy tools
- Better Accuracy: Server-side tracking is more accurate than client-side
- Cross-Device: Tracks users across devices more effectively
- Security: More secure than client-side tracking
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Get StartedImplementation Options
Netlify Functions ↗
Netlify Functions provide serverless functions for handling affiliate tracking. Perfect for static sites hosted on Netlify.
Best For: Astro, Next.js, or other static sites on Netlify
Vercel Edge Functions ↗
Vercel Edge Functions run at the edge for low latency. Great for Next.js and other Vercel-hosted sites.
Best For: Next.js sites, edge computing needs
AWS Lambda ↗
AWS Lambda provides scalable serverless functions. Most flexible but requires more setup.
Best For: Complex tracking requirements, AWS infrastructure
Tracking Flow
- User clicks affiliate link on your site
- Link redirects to your serverless function
- Function records the click and generates tracking ID
- Function redirects user to affiliate merchant
- When conversion occurs, merchant sends postback to your function
- Function validates postback and records conversion